This is a public service announcement aimed at the slow and the stupid among us. As well as billions of ‘net kiddies, this also includes the people who do the ticker bit at the bottom of Scuzz and the muppet who built the AC/DC fan club signup pages.
your
–pronoun
(a form of the possessive case of you used as an attributive adjective): Your jacket is in that closet. I like your idea.
you’re
contraction of you are: You’re certain that’s right?
It’s bad enough that the slashtards and other forum users can’t get this difference into their thick skulls, but when multi-million dollar companies can’t tell the difference either, I begin to despair.

